Levi’s Teases Beyoncé Collaboration; The BeyHive Is Here For It

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One of America’s most beloved brands is tapping into one of culture’s brightest stars. Levi’s has announced a Beyoncé collaboration.

As reported by Hypebeast the iconic apparel brand seemingly adds to the Cowboy Carter promotional rollout. On Monday, September 23, the denim icons posted a graphic featuring a silhouette of the “Texas Hold ‘Em” singer riding a horse. While the caption only read “INTRODUCING: A New Chapter.” the visual tagged Beyoncé directly. As expected her fans understood the play and immediately expressed excitement for the drop. On Tuesday, September 24) the San Francisco, California-based label gave further details on the collaboration via a follow-up on their Instagram account.

“A new chapter is written alongside a fellow trailblazer” the caption read. The first slide showed a building advertisement of a woman wearing a white crop top t-shirt and low-rise jeans with the same graphic on the thigh. The outfit is further accentuated with a big buckle belt that reads Levii’s Jeans. The copy says “Chapter 01 September 30: ‘LAUNDERETTE’ REIMAGINED WITH BEYONCÉ.” There are four other visuals in the carousel that all play into a laundromat theme.

On Cowboy Carter,  Beyoncé paid homage to the brand with the song “Levii’s Jeans” featuring Post Malone. You can listen to the song below.

Levi’s Teases Beyoncé Collaboration; The BeyHive Is Here For It  was originally published on ionehiphopwired.staging.go.ione.nyc